Our Philosophy
Nudge exists to help people to cast a light on the beauty of community and real human connection. Technology should help us deepen our relationships - not distract from them. So we strive to build effortless, intelligent and playful technological experiences that make it a joy to stay close to the people who matter.
Founder's Story
​Nudge was born out of a familiar feeling: being surrounded by people… yet real connection slipping through the cracks.
I live in Dubai, which is a fast-moving, multicultural, beautifully chaotic city. Living here, I found myself meeting incredible people all the time. But staying meaningfully connected? That was the hard part.
I didn’t want relationships to feel like another task on my list. I wanted them to feel alive again.
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So I designed Nudge. ​A visual map that reflects the depth of my social universe and a system that turns intention into real connection. Over time, I realised this wasn’t just my story. This was a universal struggle especially in a world where we are “connected,” but not always close.
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Nudge became my answer to that gap: a simple, joyful, intelligently-designed way to keep your relationships warm. I built Nudge for people who want to show up more intentionally. For people who want deeper relationships, stronger circles, and a life filled with meaningful community.
Nudge is more than an app.
It’s a philosophy.
A movement.
A Social Revolution.
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Shay @ Nudge
Founder